Are you among most small businesses in the United States that aren’t taking full advantage of available digital tools to market your business? If so, one of the steps you can take to boost your business’ online presence is to activate and optimize your Google My Business Profile. Google has provided this option since 2015, after it determined that only 37% of businesses had claimed their listing on the search engine. With over 80% of online searchers looking for information about local companies on mobile devices, you don’t want to miss out on this affordable, high-profile marketing opportunity. The consulting firm Deloitte found that most of the “less digitally engaged businesses” simply are unaware of their benefits. Some believe they are irrelevant for their business, while others question their effectiveness. Join Peter Dunn, assistant chief development officer in the City of Worcester’s Business and Community Development Division, Executive Office of Economic Development, to learn the steps of building your business’ presence on Google, ways to maintain your profile, and how this can attract new customers and clients.