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BEGIN:VEVENT
DTSTART:20261202T140000Z
DTEND:20261202T153000Z
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SUMMARY:Seminar Series | The Science of Bank Growth: How Synchrony Bank Turns Data into Customers and Revenue
DESCRIPTION:Exclusive Event for Banking Leaders - Limited to 20 Registrations!\nSeminar Speaker: \n\n \n\n \n\n \n\nNathaniel White-Joyal\n\n \n\nPresident\n\n \n\nScout Digital \n\n\n\n \n\nNathaniel White-Joyal is President of Scout Digital\, a revenue marketing agency that drives measurable growth for direct-to-consumer brands and financial institutions. \n\n\n\nNathaniel has helped drive game-changing results for Synchrony\, CareCredit\, Chick-fil-A\, Thermo Fisher Scientific\, Xerox\, Bag Balm\, and Culture Partners. A dynamic and engaging presenter\, he brings practical insight\, candor\, and energy to every discussion.\n\n\n\nNathaniel regularly challenges revenue leaders to reconsider what marketing is worth when they move beyond last-click attribution. His philosophy is simple: "Creative is Batman. Measurement is Robin."\n\nCreative drives performance\; measurement proves its impact. He advocates for incrementality testing\, first-party data\, and evaluating campaigns based on revenue -not vanity metrics.\n\n \n\n \n\nJoin fellow bank marketing\, sales\, and growth leaders from the Worcester Regional Chamber of Commerce and leading regional financial institutions for a two-hour executive-level seminar and networking event hosted by Scout Digital. Together\, we will explore how data\, personalization\, disciplined experimentation\, and attribution can turn marketing into a measurable revenue engine.\n\n \n\n \n\nScout will share how Synchrony bank and other leading banks and financial institutions:\n\n- Connect marketing investments to customer acquisition and revenue.\n\n- Identify the audiences\, messages\, and channels that produce the greatest value.\n\n- Measure both digital and in-branch outcomes.\n\n \n\nIdeal for leaders from banks and financial institutions responsible for revenue growth:\n\n- Chief Marketing Officers\n\n- Chief Revenue Officers\n\n- Vice President and Director of Marketing\n\n- Vice President and Director of Digital and Social Marketing\n\n- Sales Leaders\n\n- Community Banking Officers\n\n- Chief Operating Officers\n\n- Presidents\n\n- Chief Executive Officers\n\n- Relationship Managers\n\n \n\nAttendees will benefit from receiving:\n\n- attribution best practices.\n\n- actionable ideas they can apply immediately within their own institutions.\n\n- insights from peers\, Scout Digital\, NBS Group\, and transformation experts.\n\n \n\nPowerful bank marketing builds a memorable brand\, benefits the community\, and creates loyalty. We are excited to bring this group together with that goal. It will be time well spent.
X-ALT-DESC;FMTTYPE=text/html:Exclusive Event for Banking Leaders - Limited to 20 Registrations!\nSeminar Speaker: \;
\n \;
\n\n \;
\;
\n\nNathaniel White-Joyal
\n \;
\n\nPresident
\n \;
\n\n\n\nNathaniel White-Joyal is President of Scout Digital\, a revenue marketing agency that drives measurable growth for direct-to-consumer brands and financial institutions. \;
\n
\nNathaniel has helped drive game-changing results for Synchrony\, CareCredit\, Chick-fil-A\, Thermo Fisher Scientific\, Xerox\, Bag Balm\, and Culture Partners. A dynamic and engaging presenter\, he brings practical insight\, candor\, and energy to every discussion.
\n
\nNathaniel regularly challenges revenue leaders to reconsider what marketing is worth when they move beyond last-click attribution. His philosophy is simple: &ldquo\;Creative is Batman. Measurement is Robin.&rdquo\;
\nCreative drives performance\; measurement proves its impact. He advocates for incrementality testing\, first-party data\, and evaluating campaigns based on revenue -not vanity metrics.
\n \;
\n\n \;
\n\nJoin fellow bank marketing\, sales\, and growth leaders from the Worcester Regional Chamber of Commerce and leading regional financial institutions for a two-hour executive-level seminar and networking event hosted by Scout Digital. Together\, we will explore how data\, personalization\, disciplined experimentation\, and attribution can turn marketing into a measurable revenue engine.
\n \;
\n\n \;
\n\nScout will share how Synchrony bank and other leading banks and financial institutions:
\n\n->\; Connect marketing investments to customer acquisition and revenue.
\n->\; Identify the audiences\, messages\, and channels that produce the greatest value.
\n->\; Measure both digital and in-branch outcomes.
\n \;
\n\nIdeal for leaders from banks and financial institutions responsible for revenue growth:
\n\n->\; Chief Marketing Officers
\n->\; Chief Revenue Officers
\n->\; Vice President and Director of Marketing
\n->\; Vice President and Director of Digital and Social Marketing
\n->\; Sales Leaders
\n->\; Community Banking Officers
\n->\; Chief Operating Officers
\n->\; Presidents
\n->\; Chief Executive Officers
\n->\; Relationship Managers
\n \;
\n\nAttendees will benefit from receiving:
\n\n->\; attribution best practices.
\n->\; actionable ideas they can apply immediately within their own institutions.
\n->\; insights from peers\, Scout Digital\, NBS Group\, and transformation experts.
\n \;
\n\nPowerful bank marketing builds a memorable brand\, benefits the community\, and creates loyalty. We are excited to bring this group together with that goal. It will be time well spent.
\n
LOCATION:Worcester Regional Chamber of Commerce 311 Main Street Suite 200
UID:e.2083.24042
SEQUENCE:3
DTSTAMP:20261112T025715Z
URL:https://business.worcesterchamber.org/events/details/seminar-series-the-science-of-bank-growth-how-synchrony-bank-turns-data-into-customers-and-revenue-24042
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