Advertising on social media can be a fantastic way to highlight your business on that platform and channel excited customers to your products and services. But between understanding terminology, setting targeting and ad budgets, and figuring out how to make great ads, social media advertising can be challenging for small businesses and entrepreneurs. If you want help understanding, setting up, and creating great ads on Facebook and Instagram, this webinar is for you!

Join expert marketers Julia Becker Collins and Catrina Gardner of Vision Advertising in part one of this three-part webinar, today setting the foundations for your advertising:

· Answering the questions: When and why should you make business ads?

· Understanding the Meta Business Suite and linking Facebook and Instagram.

· How to set the right budget for advertising efforts and individual ads.

· Comparing and contrasting Facebook and Instagram markets and ROI.