CANCELED: Seminar Series: Small ways your retail business can compete in the age of big box stores

DUE TO WEATHER FORECAST, THIS SEMINAR IS CANCELED.

Today, consumers have higher expectations and often shop on price point. Combine that with the growth of eCommerce and the stakes for smaller retailers couldn't’ be higher. And, consumers expect purchasing and returning items to be quick, easy and seamless – no matter where they’re doing it. 
 
This session will identify key markets such as baby boomers (in 10 years they’ll account for most new retail growth), Hispanic consumers (spending is projected to double in the next decade), millennial consumers (by 2020 they will account for nearly one-third of total retail spending). Learn how you can attract these key retail shoppers with strategies like: 
 
Personalizing Your Marketing  |  Build customer loyalty using social media to encourage them to review your store and share their purchases on social media channels. Reach out to customers with personalized emails based on past purchasing behaviors, or target offers to social media followers who have liked or shared a product on social media.
 
Thinking Small  |  A smaller, but more carefully edited and curated store is more likely to succeed than a midsized location with a hodge-podge of items. Make every square foot of space as profitable as you can.
 
Creating an Experience, Not Just a Store  |  The retail environment is becoming increasingly “experiential.” Brick-and-mortar shopping is a social activity and customer service is a must. Offering unique products with a deep knowledge of them helps the experience be enjoyable and memorable. 
 
Panelists:
Will Aubuchon, Aubuchon Hardware
Alan Lavine, Percy's 
Jessica Bettencourt, Klem's

Moderator: 
Amy Chase, Crompton Collective