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Don't Post it - Email it! Why you Can't Just Use Social Media for Marketing
Because algorithms ghost you… but your customer list never will.
We’re breaking down why email is the most underrated (and unbeatable) tool in your small business marketing toolkit—and how to actually use it.
If your marketing plan is 90% winging it and 10% “I should probably send something,” this free webinar is for you.
We’re breaking down the real strategies that help small business owners use email like a boss (without sounding spammy or salesy).
You’ll leave knowing how to:
✅ Why email marketing still outperforms social media (yes, even in 2025)
✅ How to write a newsletter people actually look forward to
✅ What to send (and when) without overthinking it
Whether you're brand new to email or just need a strategy that doesn't feel overwhelming, this session will leave you feeling clear, confident, and ready to hit “send.”
Because “likes” don’t pay the bills—but a great email strategy might.
Ready to reach your audience without begging the algorithm for attention?
Meet The Speaker: Lindsay Higgins Owner, L2L Creative Group, Inc.
Lindsay Higgins is a Boston-based entrepreneur, marketing speaker, and real estate broker with a passion for helping businesses grow through strategic communication.
A former Constant Contact employee, Lindsay is the founder of L2L Creative Group, an email marketing agency specializing in remote setup, “done-for-you” email marketing management, and on-demand consulting.
With over a decade of experience, Lindsay has empowered thousands of small and mid-sized businesses across the globe to market smarter through email, social media, event promotions, and customer surveys. Her innovative strategies have been featured by Huffington Post, Microsoft, Business 2 Community, American Express, Boston Business Journal, and Constant Contact.
Date and Time
Thursday Nov 6, 2025
8:30 AM - 9:00 AM EST
Thursday, November 6, 8:30 -9:00 am
Location
Zoom
Fees/Admission
FREE
Contact Information
Kristen Luna
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