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Seminar Series: How to Succeed in the Hispanic/Multicultural Markets
“How to Succeed in the Hispanic/Multicultural Markets” Going Beyond Translations
Eduardo Crespo, an entrepreneur born in Ecuador and CEO, Hispanic Market Solution, Lawrence, MA, will present his proprietary Understand, Reach and Service (“URS”) methodology to help our area businesses and non-profits be better connected with this growing community.
The biggest business trend happening now in consumer marketing in America is the growth of the Hispanic market for the next 25 years, an unprecedented phenomenon. 1 out of 6 US residents were Hispanic in 2010 and 1 of 4 will be in 2050! In an article in America by the Numbers (PBS), “Latinos, with a buying power of $ 1.2 trillion are becoming the nation’s most sought-after consumers and iconic brands are re-examining their marketing strategies to stay competitive in the changing marketplace.”
Actionable takeaways include:
- Understanding the Hispanic culture
- Linguistic considerations, Spanish, English, Spanglish or Google Translator?
- Tips to establish a rapport and relationship = sales or better service for non-profits
- Hiring and retaining employees
- Building community networks
Date and Time
Wednesday Oct 3, 2018
8:30 AM - 10:00 AM EDT
8:30am Registration and Networking / Continental Breakfast
8:45am Welcome and panel remarks
9:45am Q/A
10am Adjourn
Location
George & Sybil Fuller Conference Room
Worcester Regional Chamber of Commerce
311 Main Street, Suite 200
Worcester, MA
On street parking, or parking lots on Main Street, Exchange Street or Waldo Street.
Fees/Admission
No charge for members
$25 for nonmembers
Cancellation Policy: NO REFUNDS or CREDITS if cancelled 7 Days Prior to Event Date
Contact Information
Lili Zannotti
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