SMALL BUSINESS BRANDING 101

Your brand is more than just a logo—it's the way people perceive and experience your business. Your brand is what you do, how you represent your business visually, the words you use, and the stories you tell. Strong small business brands attract and retain customers more easily. But what does it take to build a memorable, authentic brand?

Join awen&co and Amanda Grazioli Copywriting LLC for this 2-hour virtual webinar where you'll learn how to develop effective visual branding and brand messaging for your business.

What will we cover in Small Business Branding 101?

• What branding is

• The basic elements of brand messaging

• The basic elements of visual branding

• How to put your branding into action

Who is this for?

This workshop will be especially helpful for small businesses and entrepreneurs who are preparing to start a business or are in the first few years of their business journey.
 

The Details

Wednesday, February 11, 2026

11:00am–1:00pm EST

Virtual Webinar + Q&A

Zoom link will be sent upon registration. No replay available.

Facilitator Bios

Amanda Grazioli, Amanda Grazioli Copywriting LLC

As a small business copywriter and brand messaging consultant, Amanda Grazioli specializes in human-crafted copy for purpose-driven brands. Before founding her business in 2016, Amanda spent over a decade working in theater, fundraising, and marketing. Since then, she has helped over one hundred businesses, schools, and nonprofits in Central Massachusetts and across the country grow their revenue and impact. Specializing in foundational messaging, strategic web copy, and audience-serving blog posts, Amanda has become known for her deep discovery process and ability to capture each client’s unique voice and crystallize their message. In 2025, Amanda was named Best Copywriter in the Boston Business Women’s Awards and has presented workshops for the Center for Women & Enterprise, E for All Worcester, and other business networking communities.

Stephanie Audette Connor, awen&co

Stephanie Audette Connor is the founder of awen&co: A brand-focused graphic design collective. As a graphic designer, she and her team specialize in building strong, consistent brand identities, websites, packaging, and more. Her colorful, original designs have helped small businesses across Worcester County successfully launch, evolve, and grow over the last ten years. She guides her clients through a thorough step-by-step process that is driven by understanding. Stephanie has been featured in Boston Voyager, Canvas Rebel, and Quotable Magazine and has offered workshops through the Small Business Development Center at Clark University and the Center for Women & Enterprise.