Anyone can post to social media, but when you do so as a business, there’s money—and your reputation—on the line. If you’re new to social media or feel lost when it comes to marketing your business, then finding the best platform(s) for you, using the appropriate brand voice and imagery, managing active accounts consistently, and implementing advertising approaches designed to reach even more customers can all feel overwhelming to navigate.

Julia Becker Collins, COO of the locally-based full-service marketing agency Vision Advertising, has years of experience helping businesses identify their specific target audiences and crafting unique social media marketing plans that successfully reach those ideal clients, thereby increasing the company’s online presence and driving sales. Now, Julia’s sharing her expertise in a condensed and digestible social media marketing crash course to help your business achieve success online.

Questions Julia will address in this interactive workshop include:

• Why do I need social media marketing?
• How do I stand out from my competition?
• How can I promote my products and services on social media?
• What platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) should I focus on?
• How do I gain attention, likes, comments, and followers?
• What content should I share? What are the common pitfalls and blunders?