Personal branding doesn’t have to feel overwhelming or complicated—it’s about intentionally shaping how others perceive your expertise, actions, and value.

Your personal brand is the widely held perception of you based on your experience, skills, actions, and achievements. Personal branding is the deliberate work you do to shape that perception.

Build the “3 Rs” — get recognized (awareness + credibility), remembered (recall), and revered (trusted as the expert).

Join us on Friday, 2/20 at the Worcester Idea Lab to discuss the Power of Personal Branding.