While millions of marketers keep busy looking for the shiny new marketing tools to separate themselves from the competition, email marketing remains one of the most underutilized ways to educate consumers, to understand what motivates your customer base, and to sell more products and services online. Email marketing also drives the majority of online sales each year and is one of the only channels where we own our audience information. In this five-session come-to-one-or-come-to-all series, Jamie Cocco of Empowered Social Media is back by popular demand to help you take your email marketing campaign from drab to fab!

The first step in developing an email marketing strategy is to understand why people would want to join your list, in the first place. In this session, we will discuss value adding, lead magnets, and conversion techniques.

Outcome: By the end of this session, you will understand effective strategies for building an email list and have started to develop your own lead magnet.