While millions of marketers keep busy looking for the shiny new marketing tools to separate themselves from the competition, email marketing remains one of the most underutilized ways to educate consumers, to understand what motivates your customer base, and to sell more products and services online. Email marketing also drives the majority of online sales each year and is one of the only channels where we own our audience information. In this five-session come-to-one-or-come-to-all series, Jamie Cocco of Empowered Social Media is back by popular demand to help you take your email marketing campaign from drab to fab!

In this session, we will discuss building an email strategy that includes monthly newsletters (nurture emails) and strategic yearly email blasts (email campaigns). We will also break down the unique strategic differences and design elements that go into creating effective email marketing.

Outcome: By the end of this session, you will have a deeper understanding of email marketing implementation and have started to draft newsletter and email campaign strategies.