While millions of marketers keep busy looking for the shiny new marketing tools to separate themselves from the competition, email marketing remains one of the most underutilized ways to educate consumers, to understand what motivates your customer base, and to sell more products and services online. Email marketing also drives the majority of online sales each year and is one of the only channels where we own our audience information. In this five-session come-to-one-or-come-to-all series, Jamie Cocco of Empowered Social Media is back by popular demand to help you take your email marketing campaign from drab to fab!

In this session, we will explore some popular email marketing platforms (MailChimp and Constant Contact), comparing the benefits and drawbacks of each platform to help you determine which one is best for your business.

Outcome: By the end of this session, you will understand the key functionality and differences between two of the top email marketing platforms on the market and have chosen the best platform for you.