While millions of marketers keep busy looking for the shiny new marketing tools to separate themselves from the competition, email marketing remains one of the most underutilized ways to educate consumers, to understand what motivates your customer base, and to sell more products and services online. Email marketing also drives the majority of online sales each year and is one of the only channels where we own our audience information. In this five-session come-to-one-or-come-to-all series, Jamie Cocco of Empowered Social Media is back by popular demand to help you take your email marketing campaign from drab to fab!

In this final session, we will build on your deeper understanding of email marketing to help you create a strategically meaningful email marketing calendar. We will also explore advanced concepts like importing contacts from other platforms (Gmail, Outlook, etc.), tagging them inside your chosen email marketing platform to create customer segments, and creating automations.

Outcome: By the end of this session, you will have started or finished creating an email marketing calendar, understand how to import and archive contacts, and learned the importance of features like tagging and automations.