FOR IMMEDIATE RELEASE

Silverbranch Praxis Launches Authentic Presence Services and Free Monthly Lab for Worcester County Professionals

A free 45-minute working session runs the first Tuesday of every month and gives participants a practical way to build clearer professional signal, not just collect generic personal-branding advice.

WORCESTER COUNTY, Mass. — June 8, 2026 — Silverbranch Praxis LLC, a Worcester County growth advisory practice, has launched its SBX Authentic Presence™ personal brand services along with a free, recurring Authentic Presence Lab™ open to professionals thinking seriously about how they are found, understood, and trusted online.

The Lab runs 45 minutes, from 8:00 to 8:45 a.m. Eastern, on the first Tuesday of every month. It is held online, costs nothing to attend, and is structured as an open working session (not a webinar or sales pitch). Registrants are added to a standing monthly series and may attend once or as often as they like.

Registration is available at silverbranchpraxis.com/authentic-presence-lab.

The Lab is the entry point to the SBX Authentic Presence Framework, a five-pillar method that helps professionals and organizations build clearer, more credible digital presence. The framework is designed for a market where hiring, promotion, partnership, and business-development decisions often begin before a formal conversation, shaped by what stakeholders can find, verify, and understand across digital channels.

As AI tools, search engines, platforms, and professional networks increasingly mediate how that signal is read, the framework treats personal digital presence as something to manage on purpose, not leave to chance.

Each of the five pillars produces a usable output:

• Build Your Foundation produces a Leadership Signal Statement.

• Research Your Stakeholders produces a Stakeholder Signal Map.

• Align and Frame Your Content produces a Content Theme Spine.

• Nurture Authenticity produces a Presence Sustainment Map.

• Deploy AI With Intention produces an AI Workflow with Guardrails.

“Your professional reputation is already being read before you enter the room, and increasingly through systems that summarize, retrieve, and interpret your signal,” said Brian Kostantin, founder of Silverbranch Praxis. “Most people have never paused long enough to decide what that signal should say. The Lab is a standing, no-cost place to work on that question with other people doing the same. There is nothing to buy to take part.”

Silverbranch Praxis also offers related fee-based services for those who want more structured support, including SBX Spark™ for students and early-career professionals, SBX Signal™ for mid-career professionals and emerging leaders, and SBX Symphony™ for executives and founders.

Details are available at silverbranchpraxis.com/authentic-presence-personal-brand.

The Authentic Presence Framework has been developed and delivered across corporate, university, and individual settings, including university-based workshops with graduate students.

About Silverbranch Praxis

Silverbranch Praxis LLC is a Worcester County, Massachusetts growth advisory practice founded by Brian Kostantin, who brings more than two decades of cross-functional leadership experience across marketing, sales, finance, operations, customer experience, and partnerships. The firm works with individuals and organizations on personal brand, growth strategy, and the systems that connect them.

More information is available at www.silverbranchpraxis.com.

Media Contact
Brian Kostantin
Founder and CEO
Silverbranch Praxis LLC
bkostantin@silverbranchpraxis.com
+1 774.450.5981
www.silverbranchpraxis.com