MicroNet Template
Data Governance: Why It Matters for Worcester’s Small Businesses
Small businesses in the Worcester region generate remarkable economic activity, yet many operate without a clear plan for how data is collected, stored, and protected. Data governance—essentially the rules and practices guiding how information is managed—has become a core operational competency. When done well, it strengthens customer trust, improves decision-making, and reduces risk. In brief, data governance: Establishes clarity about who owns what data and why Reduces operational friction by
Digital Force Multipliers: Upgrading Trade Show ROI with Tech-Driven Strategy
Trade shows and events still matter. But showing up with just banners and business cards? That doesn’t cut it anymore. These are no longer simple gatherings — they’re visibility contests. Audience attention isn’t free. Booths blur together. Timelines shrink. And your window to convert curiosity into commitment is measured in seconds. You need more than presence. You need propulsion. That’s where digital tools come in. They don’t just enhance what you're already doing — they let you do things you couldn’t
