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Seminar Series | The Science of Bank Growth: How Synchrony Bank Turns Data into Customers and Revenue
Event Sponsors
Exclusive Event for Banking Leaders - Limited to 20 Registrations!
Seminar Speaker:
Nathaniel White-Joyal
President
Nathaniel White-Joyal is President of Scout Digital, a revenue marketing agency that drives measurable growth for direct-to-consumer brands and financial institutions.
Nathaniel has helped drive game-changing results for Synchrony, CareCredit, Chick-fil-A, Thermo Fisher Scientific, Xerox, Bag Balm, and Culture Partners. A dynamic and engaging presenter, he brings practical insight, candor, and energy to every discussion.
Nathaniel regularly challenges revenue leaders to reconsider what marketing is worth when they move beyond last-click attribution. His philosophy is simple: “Creative is Batman. Measurement is Robin.”
Creative drives performance; measurement proves its impact. He advocates for incrementality testing, first-party data, and evaluating campaigns based on revenue -not vanity metrics.
Nathaniel has helped drive game-changing results for Synchrony, CareCredit, Chick-fil-A, Thermo Fisher Scientific, Xerox, Bag Balm, and Culture Partners. A dynamic and engaging presenter, he brings practical insight, candor, and energy to every discussion.
Nathaniel regularly challenges revenue leaders to reconsider what marketing is worth when they move beyond last-click attribution. His philosophy is simple: “Creative is Batman. Measurement is Robin.”
Creative drives performance; measurement proves its impact. He advocates for incrementality testing, first-party data, and evaluating campaigns based on revenue -not vanity metrics.
Join fellow bank marketing, sales, and growth leaders from the Worcester Regional Chamber of Commerce and leading regional financial institutions for a two-hour executive-level seminar and networking event hosted by Scout Digital. Together, we will explore how data, personalization, disciplined experimentation, and attribution can turn marketing into a measurable revenue engine.
Scout will share how Synchrony bank and other leading banks and financial institutions:
-> Connect marketing investments to customer acquisition and revenue.
-> Identify the audiences, messages, and channels that produce the greatest value.
-> Measure both digital and in-branch outcomes.
-> Identify the audiences, messages, and channels that produce the greatest value.
-> Measure both digital and in-branch outcomes.
Ideal for leaders from banks and financial institutions responsible for revenue growth:
-> Chief Marketing Officers
-> Chief Revenue Officers
-> Vice President and Director of Marketing
-> Vice President and Director of Digital and Social Marketing
-> Sales Leaders
-> Community Banking Officers
-> Chief Operating Officers
-> Presidents
-> Chief Executive Officers
-> Relationship Managers
-> Chief Revenue Officers
-> Vice President and Director of Marketing
-> Vice President and Director of Digital and Social Marketing
-> Sales Leaders
-> Community Banking Officers
-> Chief Operating Officers
-> Presidents
-> Chief Executive Officers
-> Relationship Managers
Attendees will benefit from receiving:
-> attribution best practices.
-> actionable ideas they can apply immediately within their own institutions.
-> insights from peers, Scout Digital, NBS Group, and transformation experts.
-> actionable ideas they can apply immediately within their own institutions.
-> insights from peers, Scout Digital, NBS Group, and transformation experts.
Powerful bank marketing builds a memorable brand, benefits the community, and creates loyalty. We are excited to bring this group together with that goal. It will be time well spent.
Date and Time
Wednesday Dec 2, 2026
9:00 AM - 10:30 AM EST
Location
Worcester Regional Chamber of Commerce
311 Main Street
Suite 200
Fees/Admission
FREE
Contact Information
Bryon Lewis-Cummings Programs and Events Coordinator
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