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Bright Spark: Developing Your Worcester, MA Business Through Digital Innovation

For startups, scaleups, and anything in between, business growth is becoming increasingly reliant on innovation. If you want to disrupt the market, you’re going to have to thrive in a space that matters: the digital one. Here are a few ways you can leverage technology to get an edge on the competition, courtesy of the Worcester Regional Chamber of Commerce.


Cloud Computing


Even in the year 2022, it might surprise you to learn just how many fledgling businesses have yet to migrate to cloud computing. Put simply, this term refers to the delivery of computing services such as servers, storage, databases, networks, analytics, and intelligence via internet systems to increase company efficiency, flexibility, and economy of scale. If you’re interested in learning more, try carrying out some research into the available hosts and see how cloud services can lower your operating costs or help you to run infrastructure in a more dynamic way.


Data Analysis


Rather than relying on conjecture, smart business owners have their companies turn to data for any decision-making. Data analysis involves the study of neutral, computer-extracted information to inform projections, diagnostics, inferences, and, ultimately, decisions. Regardless of the nature of your business, the more accurate and precise your data extraction and analysis, the more likely you are to move your business in a secure, profitable direction.


Proprietary Apps


Designing and creating applications is easier than ever and so many businesses have found sense in developing their own. Doing so can provide a number of benefits including increased brand visibility, improved connectivity, and more efficient marketing as you get closer to your customers. If you’re unsure of how to begin the process of development, it’s sometimes worth speaking to dedicated agencies who specialize in creating custom programs with phone and desktop compatibility. Just remember to carry out a thorough background check, read reviews/testimonials, and get a quote ahead of time - the right developers may serve your business indefinitely and it’s often worthwhile to find one early in your company’s journey.


Digital Marketing


The most cost-efficient means to advertise your services/products are now via the digital space. Whether you’re orchestrating PPC, email, content, or social media marketing campaigns, digital marketing should be a priority for your business.  


Operational Tech


If you utilize the right software, it’s possible to refine your operational processes to a sharp point. When it comes to project management, for example, the introduction of the right software can remove the chaos of spreadsheets, alarms, and endless paperwork, helping your team to stay coordinated and reminding them of the weekly tasks. If you deal with physical goods, it can be worth bringing in supply chain management/inventory software that can help you keep track of stock and ensure a smoother, less calamitous end-to-end process.




As your business shifts more into the digital realm, make sure that you are also bolstering your cybersecurity practices. Many employees may not know how to screen for fraudulent emails or phishing schemes, so provide them with some training. In addition, add dual factor authentication to your login practices.


If your business relies on sending important documents through digital channels, you should also be password protecting your files. PDFs are very easy to protect, and they are harder to tamper with in general, so they are an ideal choice. Look for a tool that combines PDF files easily and quickly. That way, your employees can send fewer files in lieu of one complete file with security in place. Good combine tools are simple to use and only require the user to drop in the files they want combined before organizing them and selecting “Merge.” At that point, they can password protect by selecting “Protect” in the “Tools” menu. Then choose “Encrypt” and finally “Encrypt with Password.” The files are now combined, protected, and ready to be sent.


Embrace the Change


You might not necessarily need to adopt every advanced digital solution out there, but stubbornly clinging to the old analogue methods will prove to be a weakness for businesses of any size. As a business owner, it’s vital that you keep up-to-date and embrace innovation as an ever-changing and necessary aspect of the work process. Look for great tools to help make going digital easier, and work with your employees to help them through the transition. You may see the benefits sooner than you expect!


Join the Worcester Regional Chamber of Commerce to connect with local entrepreneurs and resources that can help your business grow.